Villeroy&Boch Tiles has created a fascinating concept to open up a whole new world of design options:

PRO ARCHITECTURA 3.0. With triple added value:

1. a modular 3-in-1 system, harmoniously combining Colorvision, Granifloor and Pro Architectura, their colours, formats, surface finishes and materials and broadening their scope in imaginative fashion.

2. an all-in-one principle that makes it easy for users to find their way around a vast range of possible combinations.

3. a new colour and format concept inspiring a multi-sensory approach.

PRO ARCHITECTURA 3.0 – the future starts here.



Educational / adminstrational buildings, Healthcare, Hospitality, Industry, Residential construction, Retail, Staircase building, Swimming pools, Transit



Experiencing colour with all the senses.

Inviting and enriching for all the senses: Architect and colour designer Prof. Dr. Axel Buether has spent many years researching the special significance of colour and its effects. His findings form part of the colour concept behind PRO ARCHITECTURA 3.0. 12 colour sets invite planners and users to discover the eminently expressive language of colour.

Pro Architectura 3.0
Pro Architectura 3.0

Multi-sensory settings.

Discovering the special touch and feel of swimming pools, kindergartens or restaurants through colour. The colours in the PRO ARCHITECTURA 3.0 tile programme communicate a setting’s vibes on a whole new level. Adding subtle nuances to the atmosphere, from relaxing to inspiring. For settings that appeal even more keenly to our senses.

Red chili meets urban grey.

Your choice of setting, effects, tiles, formats, colours. The 12 colour sets of PRO ARCHITECTURA 3.0 are dedicated to supporting architects and planners in their everyday work. A source of inspiration offering vast scope and ideas for combining colours to create new worlds - from classic through modern to off-beat.

Pro Architectura 3.0

The surface finishes - innovative and affecting.

Glossy is not just glossy, and matt is much more than just matt. The tiles surfaces of PRO ARCHITECTURA 3.0 demonstrate this in impressive fashion. From a textured to a relief finish, from specific light reflections to ultra-matt, from PowderTouch as an innovative glaze to the easy-clean ceramicplus finish - the spectrum covers every wish and lends every setting the desired character.

Similar tiles

Stone and concrete design in a single tile range
The fascination of the classically modern
Innovative tile concept with elegant surface finish and trompe-l’oeil décor

Store locator

Our store locator provides an overview of all stores, where you can directly buy tiles by Villeroy&Boch and get advice for usage in your home.

Store locator

Representative finder

We support architects and planners in using our high-quality tile collections in professional building projects. If you are an architect or planner, you can find the responsible contact person for your area using our representative finder.