With the development of Pro Architectura 3.0 for Villeroy & Boch, you have brought together all the findings on the conscious use of colours in one series. How did you proceed?
The development steps of the series were more comprehensive than one might think. In contrast to the design of a singular tile décor, many facets play a role in PA 3.0. In cooperation with the experts from Villeroy & Boch Tiles, we defined twelve areas in which tiles are already used. We also determined the shades that can be well combined in different areas of application.
So that is how the name Pro Architectura 3.0 came about?
The 3 in the name stands for the three areas that the series covers: aesthetics, combinability, application variability. With Pro Architectura 3.0 it is possible to combine colours in such an exciting way that completely different spatial experiences can emerge. A complex colour system!
Combine color in an exciting way and use it consciously: That means retrieving the information that our color memory has stored. How does one go about this?
The associations that colors trigger are, of course, familiar to every designer. Even the subtlest nuance of a color literally puts it in a different light, so that completely different information is associated with it. The price disruptor in shrill orange on a campaign flyer has the task of attracting everyone’s attention. The design in subtle ultramarine blue, on the other hand, conveys timeless value that transcends trends.
The colour sets you have developed are considered a special source of inspiration.
“Colour is always associated with a certain message: A statement that is extremely important for designers and communication experts.”
Prof. Dr. Axel Buether
The colour sets you have developed are considered a special source of inspiration.
The colour sets are of course not a must, but they give designers a good means of orientation to achieve a certain spatial experience with the successful combination of form, function and colour.
The associations that colors trigger are, of course, familiar to every designer. Even the subtlest nuance of a color literally puts it in a different light, so that completely different information is associated with it. The price disruptor in shrill orange on a campaign flyer has the task of attracting everyone’s attention. The design in subtle ultramarine blue, on the other hand, conveys timeless value that transcends trends.
This proves once again that the material tile is not only functional, but also emotional.
The Pro Architectura 3.0. has completely reinterpreted the tile. It creates endless possibilities in interior design and offers a whole new value for different applications and variety of usage. It goes without saying that Pro Architectura 3.0 achieves an ambience of sophisticated design – in the public sphere as well as in the private sphere.
