V&B Fliesen GmbH is bringing in a new managing director: Georg Müller-Hof, most recently Senior Vice President at the international building materials giant LIXIL, will take over management of V&B Fliesen GmbH on October 1, 2024. With his knowledge of the construction sector and his expertise in managing premium brands, he will drive the company’s further development in a targeted manner.
With over 25 years of experience, Georg Müller-Hof has an impressive track record in implementing strategic corporate goals and building long-term, international business partnerships. Before joining LIXIL, he held management responsibility in sales and marketing positions at global brand companies such as Procter & Gamble, Avery Dennison and Kraft Jacobs Suchard. He was not only responsible for the development of business strategies, but also for the successful management of international markets, including Germany, Great Britain, the Netherlands and France.
“It was important to us to appoint a local leader for our Villeroy & Boch and engers brands who knows the European market environment, has experience with premium brands and operates close to our customers,” says Hasan Pehlivan, who has led the operational business in an interim position since the end of 2023 and, as CEO of the VitrA Tiles Group, will now focus more on overarching management issues. “With Georg Müller-Hof, we are gaining an experienced strategist who has extensive market knowledge in the ceramics industry, brings a deep understanding of the needs of our customers and partners and will sustainably develop our business with sound expertise.”
Georg Müller-Hof will manage and consistently continue the ongoing strategic realignment that V&B Fliesen initiated under the motto “Creating Future Together”. “I am taking over the management at an exciting time,”; says Müller-Hof. “I am looking forward to successfully driving forward the development we have begun and to strengthening our brands together with my teams, our customers and our strong holding company.”
Merzig, September 04, 2024.
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